The Idaho College of Osteopathic Medicine (ICOM) is proud to announce the launch of its updated website and unveil a new URL — www.icom.edu.
Over the past year, ICOM’s Office of Communications & Marketing has been working to update the College’s website to better reflect the program offerings and campus community, while improving navigation for prospective students, current students, and employees. ICOM received full accreditation by the American Osteopathic Association’s Commission on Osteopathic College Accreditation (COCA) in May of 2022, and is now able to utilize a .edu domain.
ICOM partnered with Stoltz Marketing Group, a Boise-based firm, and together, the team uncovered insights about user experiences on the College’s website through audits and tests. After discovering where users clicked most often, how far down they scrolled, which web pages brought in the most traffic, and more, the team restructured the website navigation and page content to optimize the user experience. Design elements were also updated to provide clarity and improve accessibility.